September 15, 2023

 Washington County Fair Park’s Agriculture and Industrial Society Announces New Mission, Vision and Strategic Goals

Strategic Initiatives come after months of planning

 West Bend, WI – Today, Washington County’s Agriculture and Industrial Society (AIS), which operates the Washington County Fair and Fair Park and Conference Center, officially unveiled a new mission, vision and strategic goals.  AIS hired Economic Development Washington County (EDWC) last year to review its Mission and Vision and conduct focus groups with community leaders to set direction and specific initiatives.  The new plan was unanimously adopted by the Board of Directors this week.

A common theme in the new direction increases the focus of the organization on agriculture and industry in the community.  “While the Washington County Fair continues its reputation as a top fair destination in the Midwest, we think it’s important to be intentional about the direction we are headed as an organization and as a community,” said AIS President Phil Dahlberg.  “We have a lot of excitement and energy right now about what the future holds for Washington County Fair Park and how we can increase the give back to our community.”

Highlights of the strategic initiatives include:

• Expanding agricultural and industry events and education;
• Executing organization and governance changes to increase organizational effectiveness;
• Expanding lines of business to support planned technology investments in the facilities;
• Launching a new brand development and marketing strategy; and
• Establishing an AIS foundation to support the community and the organization’s new goals.

Questions about the new mission, vision or strategic goals can be directed to AIS President Phil Dahlberg at [email protected].   To learn more about Washington County Fair Park and Conference Center, visit our website at www.wcfairpark.com.